Babcock wins DAF’s ultimate sales accolade for a second time
It costs five times more to attract a new customer than keep an existing one. That’s according to Khalid Saleh, author of “Conversion Optimization: The Art and Science of Converting Prospects to Customers”, who notes: “The first rule of any business is to retain customers and build a loyal relationship with them, and thereby avoid customer acquisition costs. It’s a well-established fact that 44% of companies have a greater focus on customer acquisition versus 18% that focus on retention.”
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DAF Trucks delivers strong performance in 2023
Record production and market leadership in five countries
Excellent performances marked 2023 for DAF Trucks. The Dutch truck manufacturer built an all-time high 69,800 units and was market leader in no less than five European countries.
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Driving support excellence at Middelburg branch
Middelburg branch has enjoyed significant growth in recent times for both the Volvo Construction Equipment and DAF Truck brands. To maximise service excellence and ensure continuous growth, Babcock has taken a decision to separate the management structures of the two brands. The initiative entails the establishment of dedicated management teams for both Volvo and DAF
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